We always take our client work seriously, but enjoy having a little fun with our outreach and self-promotional materials. 

The id29 studio is located in an old collar factory on the Hudson River in downtown Troy, NY
Second floor view with spiral staircase that we installed ourselves ;)
COBRA PUMA GOLF :: 2011-2014 (CARLSBAD, CA)

Cobra Golf asked id29 to help them reposition and relaunch their brand in 2011. The golf category is stagnant at best and Cobra’s market share had declined considerably. Consumer participation and purchases have slowed. In most countries, the pie wasn't getting any larger, so market share gains had to be taken from competitors.

We executed all of their brand and marketing communications — from the most trivial product sticker, to international, integrated campaigns for all of their products. We’re happy to say that our three-year partnership with Cobra coincided with solid growth and a solid reemergence of a legendary brand.


COBRA PUMA GOLF BRAND BOOK

EMPAC :: EXPERIMENTAL MEDIA AND PERFORMING ARTS CENTER AT RENSSELAER

Acoustically, it’s considered one of the most perfect venues in the world. Architecturally, it’s a stunning, Grimshaw-designed, amalgam of glass, wood, steel and technology, perfectly perched on a riverside slope. It’s EMPAC (Experimental Media and Performing Arts Center) in Troy, NY. id29 was jazzed to be a part of such an ambitious, world-class venue, we helped them establish a design-driven presence and introduce themselves to the world.


SLAY THE SCARY MONSTERS :: SELF-PROMOTIONAL CAMPAIGN

This is id29's story of Scary Monsters: Wicked foes, shitty vendors, born losers, obstacles, pain and suffering, massive market downturns, ill-advised workplace sex, fear, backstabbing bitches, rodents, arbitrary budget cuts, power-hungry yes-men, inept co-workers, promises unkept,ugly competitors, and overripe, overpaid execs who reek of sardines, sulphur and lies- anyone and anything that keeps you from doing your job and doing it well. Ultimately, however, it is an epic tale of battles fought and won.

This is a story of id29, a small yet mighty design, brand, creative and marketing communications studio in Troy, NY. It is a story of their clients and the powerful weaponry id29 will provide to you in your endeavor to Slay Scary Monsters. (micro-site)


MISC. id29 INVITATIONS
  • 1 Invite Detail
  • Beer And Type Tshirt REV
  • id29 one year anniversary invite, 2004 (detail)
  • Promotional id29 T-shirts + hangtags

Credits

Slay the Scary Monsters collages by Michael Oatman, text by Michael Fallone/id29. Invitation and CPG/Rickie Fowler photos by Mark McCarty.

© 2020 Doug Bartow. All rights reserved, fools.