We always take our client work seriously, but enjoy having a little fun with our outreach and self-promotional materials.
As the only organization of its kind in New York State, TANY is both unique and essential to the trucking industry. Knowing that their brand design, website and marketing communications needed a serious upgrade, they hired id29. As we always do, we started with brand strategy; making sure that we intelligently established key guideposts prior to beginning any creative and design work. We provided TANY with a unique brand identity and design system that they could wield with confidence across all touchpoints.
Acoustically, it’s considered one of the most perfect venues in the world. Architecturally, it’s a stunning, Grimshaw-designed, amalgam of glass, wood, steel and technology, perfectly perched on a riverside slope. It’s EMPAC (Experimental Media and Performing Arts Center) in Troy, NY. id29 was jazzed to be a part of such an ambitious, world-class venue, we helped them establish a design-driven presence and introduce themselves to the world.
This is id29's story of Scary Monsters: Wicked foes, shitty vendors, born losers, obstacles, pain and suffering, massive market downturns, ill-advised workplace sex, fear, backstabbing bitches, rodents, arbitrary budget cuts, power-hungry yes-men, inept co-workers, promises unkept,ugly competitors, and overripe, overpaid execs who reek of sardines, sulphur and lies- anyone and anything that keeps you from doing your job and doing it well. Ultimately, however, it is an epic tale of battles fought and won.
This is a story of id29, a small yet mighty design, brand, creative and marketing communications studio in Troy, NY. It is a story of their clients and the powerful weaponry id29 will provide to you in your endeavor to Slay Scary Monsters. (micro-site)
Slay the Scary Monsters collages by Michael Oatman, text by Michael Fallone/id29. Invitation and CPG/Rickie Fowler photos by Mark McCarty.