This self-mailer poster was for the Albany Ad Club's final NORI Awards in 2011, hence the title. It won Best in Show at the following year's ADDY Awards. Rawwwwwr!
The NORI Awards entry site was based on the same direction as the mailed posters, and featured an integrated social media stream that helped build awareness for the event.
Designed at id29 for the Albany Ad Club. The Sayonori! website was developed by George Normandin at Overit. This work won the best-in-show 'Betsy Award' at the 2012 Albany Ad Club ADDY Awards.